Quoting Prof. Madnick again, the best way to protect user data for any application or service is to retain as little of it as is necessary and, more importantly, what-ever data is stored should be protected using the strongest version of end-to-end encryption techniques where it can only be decrypted by the data owners. It is for this very reason, that some of the leading SaaS vendors have spent years building and honing the end-to-end-encryption technologies, which enables them to differentiate and compete in today’s fast-emerging privacy-focused environment, and maintain the ultimately best possible security for themselves and their customers. Most of them have built this technology in-house, from scratch, for their own specific use-cases, e.g. Zoom (through Keybase acquisition), Skiff (now part of Notion), ProtonMail , TigerText , Signal and WhatsApp , Dashlane and 1Password , and most-importantly iCloud Keychain
Bayun’s DigiLockbox technology enables any software vendor to quickly integrate E2EE into your products within days (instead of spending years building it in-house), including the ability to provide complete enterprise controls to your customers (e.g. ability to securely transfer control of E2E encrypted data on departure of a disgruntled employee) - something that is necessary in an enterprise environment, or any other use-case where stakes can be high (e.g. in crypto-wallets); but not provided by any of these existing products. Bayun SDK’s password-less auth makes it possible to start with improved user-experience for your customers first, and roll out data encryption in stages to get on par with, or rather get ahead of, most other solutions providing E2EE.